Beyond Bali: Indonesia targets Kenyan tourists with diverse holiday offering
Originally published by News – Capital FM Kenya — Read the original article →
JAKARTA, Indonesia, Sep 27— Indonesia is seeking to attract more Kenyan tourists by positioning itself as a diverse, multi-destination holiday market rather than a destination defined solely by its globally recognized Bali brand.
Indera Dewantho, Assistant to the Deputy for Marketing, Region III at Indonesia’s Ministry of Tourism, said the country wants to deepen its engagement with Kenya by working more closely with travel agents, tour operators and other tourism businesses.
“Indonesia offers Kenyan travellers something that is difficult to find in a single destination: diversity. Indonesia is not only Bali,” Dewantho told Kenyan journalists during a familiarization trip to Indonesia.