EP5: Viral but broke? The business of music in the digital age
Originally published by NTV Kenya — Read the original article →
Social Media can turn an unknown song into a global hit overnight, but does going viral actually pay? And with AI now capable of generating music and mimicking artists’ voices, what does the future of music look like? In this episode, we explore how algorithms, AI and digital platforms are reshaping the music industry, from music discovery and viral hits to royalties, ownership and the business behind making music. We also unpack what Kenyan and African artists need to understand to build sustainable careers in an increasingly digital music landscape.