Kenya signs creative economy partnership with Idris Elba
Originally published by KBC Digital — Read the original article →
The Ministry of Foreign Affairs has announced a partnership with internationally acclaimed actor and filmmaker Sir Idris Elba to strengthen the country’s creative economy through investment, technology and access to international markets.
The agreement, signed on the sidelines of the 2026 Commonwealth Heads of Government Meeting (CHOGM) in Antigua and Barbuda, is expected to expand opportunities for local creatives through skills development, creator financing and digital innovation.
The Ministry made the announcement, stating that the Statement of Intent was signed by the Principal Secretary in the State Department for Foreign Affairs, Dr A. Korir Sing’oei, representing Kenya, and Elba, who is the chairman of the Akuna Group, a global creative, entertainment and media enterprise he founded.