KTDA scouts US, Georgia tea markets as farmers grapple with mixed bonus earnings
Originally published by Kahawatungu — Read the original article →
The Kenya Tea Development Agency (KTDA) is exploring new international markets, including the United States and Georgia, in a fresh push to improve future earnings for tea farmers amid mixed bonus payouts across the Gusii region.
The move is aimed at diversifying export destinations, expanding the customer base for Kenyan tea and reducing reliance on traditional markets affected by geopolitical and economic uncertainties.
Kisii’s Zone 11 representative to the KTDA national board, Omweno Ombasa, said the instability in some established markets, particularly Iran, had affected earnings and underscored the need to identify new buyers.