Print Day: Why it still matters in Kenya’s evolving business landscape
Originally published by KBC Digital — Read the original article →
Kenya’s printing and production of recorded media output grew by 2.3 per cent in 2025, according to the Kenya National Bureau of Statistics, highlighting the continued activity of an industry adapting to changing business and consumer needs.
As businesses embrace digital communication, print is evolving rather than disappearing. From personalised marketing and commercial production to automation and AI-driven workflows, the industry is exploring new ways to deliver value, improve efficiency and remain competitive.
Ahead of International Print Day, Canon Tushar Vashnavi explores the changing role of print in Kenya and East Africa, the investment opportunities emerging for local print businesses, and how technology, skills and partnerships will shape the industry’s next chapter.
