Safaricom reveals SMS use drops 22.9% as customers shift to internet messaging
Originally published by People Daily — Read the original article →
Safaricom has recorded a 22.9 per cent decline in the average number of text messages sent by each customer, as more subscribers turn to internet-based platforms to communicate. The telecommunications company’s half-year financial results, released on Thursday, November 5, 2026, show that messages per subscriber dropped to 98.94 during the six months ended September 30, […]